Internet marketing is driven entirely by Search Engine Optimization according to seo experts. That is the reason you’ll find a wide range of seminars, webisodes, newsletters, articles, and books on the subject. For the most part the primary idea behind search engine optimization is easy to understand: there are things you need to do to help raise your page rank. You’ll be glad to know that there are plenty of simple to follow rules and practices related to SEO that are also highly effective. These tips will help you get your site optimized and noticed by the major search engines.

The temptation to fill up your content and copy with as many keywords as possible is quite strong, especially when you are new. This is not a good idea. This is a strategy that the search engines find highly irritating and will only lead to your site being de-indexed. Two percent or less is the keyword to content ration most large search engines prefer. There are tools that you can use to make sure you stay under the quota. In terms of SEO and keywords, the old saying of less is more is really true. Some people, especially those new to internet marketing, get a little too excited by things like Flash or Java.

They think that this helps their sites look more professional and less like the typical sales or landing page. Programs such as Java, Flash and others weren’t really created with internet marketing in mind, even if they are great at adding some interesting features and usability to a site. You can’t create links and have them counted backlinks or internal links. AJAX and Frames also cause issues from this point of view. When in doubt stick to the tried and true codes for design and languages. You’ll be happy to watch your profits increase.

The spiders sent out by search engines do not generally “see” images on your site. In order to make them seen you need to add image descriptions, tags, and captions. The spiders will see these things. This is how you make sure that the images you use on your site are helping you in as many ways as possible. Don’t make the mistake of trying to stuff keywords under the cover of your images. The spiders know what this is and you will be punished for it. Follow the letter of the law. Following the rules will give you a much greater ROI for your SEO.

SEO isn’t nearly as difficult as many people make it out to be. If you apply the essentials consistently you’ll see that it’s fairly simple. This is true of most things in Internet Marketing. Building your Internet marketing business is about constantly learning new things and applying what you’ve learned. Your best secrets for success in this business are all about learning new things and applying them for your business. Use these hints to help you get a jump start on both your efforts and your education!